## Vapi Brand Guidelines & Assets

[Download Brand Assets (ZIP)](/content/brand/vapi-brand-assets.zip) [View Assets](/content/brand#assets/index.html)

### Naming

“Vapi” is a single word, always spelled with a capital “V”. It is the brand name of both our company and our platform. When referring to dedicated releases or programs, treat them as proper nouns (e.g., “Vapi CLI”, “VapiCon”).

Pronunciation: VAA-pee — like “happy” with a V. Vapi stands for Voice API.

Also written as /væ.pi/ and Vaa·pee.

### Usage

Provide generous space around Vapi assets. Make them big or small, but give them room to breathe. Avoid cramped or cluttered layouts.

Reminder: the provided graphics are proprietary and protected under intellectual property laws. Do not alter these files, imply endorsement, or combine these graphics with other marks without written consent.

### Assets

Use the Vapi wordmark whenever space allows. For tight layouts or icon-only grids, the logomark is an acceptable shorthand. Select from black, white, and green background variants below or download the full kit.

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### Colors

These core colors are derived from our vector assets. Use ink and cream for high-contrast monochrome usage; teal accents are reserved for highlights.

Copy  
Vapi Ink  
#000714  
RGB 0, 7, 20

Copy  
Vapi Cream  
#FFFAEB  
RGB 255, 250, 235

Copy  
Vapi Teal  
#0BD8B6  
RGB 11, 216, 182

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Vapi Mint  
#62F6B5  
RGB 98, 246, 181

The Vapi brand is dynamic and continually improving. For questions about usage, partnership, or press, please contact us at [team@vapi.ai](mailto:team@vapi.ai).

The provided graphics are proprietary and protected under intellectual property laws. Do not alter these files, imply a relationship, affiliation, or endorsement by Vapi of your product, service, or business. Do not use these graphics as part of your own name, or combine these graphics with other marks without written consent from Vapi. Get in touch if you have questions.